How to open a lemonade plant. Filling line for lemonade. Business investment

Opening a mini lemonade plant in Russia will not be difficult. The business idea is also interesting because it does not require serious financial investments, because many make lemonade at home, simply mixing citric acid and sugar with water or with any fruit and berry drink in a special device. Making a refreshing drink is rarely a separate business. Usually, the production of fruit drinks, kvass, beer is gradually added to it.

Features of the beverage production business

The main advantage for opening a lemonade workshop is the constant relevance of the drink. Lemonade is loved by both children and adults. The product has been popular among all segments of the population for many years. It is only important to take into account that the larger the range of tastes on offer, the better for implementation.

The only drawback of this soft drink is its seasonality. During the summer, about 85% of the total annual sales are realized.

In general, in order to create a profitable and promising enterprise, you need to carefully think over all the nuances and draw up a business plan for the production of lemonade.

Making a soft drink at home

Before buying and installing equipment, looking for premises, registering, you should familiarize yourself with the technology of lemonade production.

Everyone's favorite drink is prepared according to a very simple recipe:

1. Lemon juice, in the amount of 0.3 liters, is poured into a special container prepared in advance.
2. Add 1 - 1.5 pure water (preferably distilled) and about 50 g of sugar to the juice.
3. After the sugar is completely dissolved, water can be added to the resulting concentrate.
4. The drink is ready to drink.

But, such lemonade production will not be able to compete large factories making drinks with artificial ingredients that can increase the shelf life of the product. And lemonade made from natural ingredients will cost much more.

What is needed to make a drink

In order to buy equipment for the production of lemonade, you do not need to rack your brains. All devices are quite simple and similar to the apparatus with which other drinks are made.

The lemonade production line consists of the following devices:

• boiler for boiling syrup - volume 5000 liters;
• screw conveyor;
• plate filter for syrup;
• containers for storing and mixing ingredients;
• cold plant of average capacity, about 7000 liters per hour;
• additional equipment: cooling circuits.

When buying a boiler in which the syrup will be prepared, you should pay attention to its thermal insulation. It is desirable that it be two-layer. The conveyor, as a rule, is made of stainless steel, equipped with an unloading unit and a drive device. The equipment is fully automated and controlled from the console.

To sell lemonade, you will need to purchase the following devices:

• refrigeration equipment;
• automated filling stand;
• KEG set, part for work, part for exchange;
• disposable cups - 200 and 500 ml, or PET.

The price of equipment for the production of lemonade is not very high and depends on the manufacturer and the configuration of the devices. For the vending trade, you will need to purchase a special machine, which costs more than 120,000 rubles and has a capacity of about 50 liters.

The process of making a drink in a production workshop

By mixing all the components necessary for making lemonade, the manufacturer gets a delicious soft drink. Previously, the product was docked with the cold method, but nowadays, hot and semi-hot methods are used more and more often. It should be remembered that the taste and quality characteristics of the finished product directly depend on the quality of the ingredients.

Kids' favorite drink is best sold in parks, beaches, shopping malls and cinemas. Vending machines can be installed in any trade pavilion, as well as not far from various cafes and pies. The latter option will allow you to save a lot of money on opening your own catering point. And it is much easier to negotiate with the owner of a small cafe than with the directors of shopping and entertainment centers.

Working near a cafe is somewhat better than organizing trade in the back streets of parks and squares, where customers are extremely rare.

To open an enterprise, a novice businessman should resolve issues related to registration of individual entrepreneurs, sanitary standards and requirements in the field of food production. You should also draw up a sanitary book, obtain permits from Rospotrebnadzor, and choose a tax reporting form.

Mini-production of lemonade can be confidently called a promising area of ​​small business. This is evidenced by statistics: over the past four years, the production of sweet drinks has increased by 30%. This is due to the growing demand for soft drinks ...

The volume of consumption of draft lemonade is growing, which is sold in specialized stores and in stalls on the streets in the summer (along with kvass). Therefore, the mini-factory has several options for selling its products at once: to produce a drink in small containers for deliveries to grocery stores and to fill lemonade into volumetric kegs for delivery to cafes, street points and draft beer stores.

The site portal will tell you how to organize your own production of a sweet drink in a mini-production environment.

Premises - where to locate production

The production of lemonade belongs to food production, therefore, quite serious requirements are imposed on the premises. You cannot open production in the immediate vicinity of industrial enterprises, in basement workshops and in places where appropriate communications cannot be brought.

The room itself must be at least 150 sq. m. Just to accommodate one production line, it will take about 50 sq. m. m., and you also need to allocate space for a warehouse for raw materials and a warehouse for finished products, for a staff room, for an office and a utility block.

Technology solves

The first thing to do first is develop a lemonade recipe. And not just one, but several varieties at once. It is necessary to resolve this issue in advance, since it will take weeks, or even months, to develop the optimal taste. An experienced technologist is indispensable here.

The lemonade recipe includes such components as: flavorings, sweeteners, dyes, sodium benzonate, citric acid, carbon dioxide, drinking water. The output should be lemonade according to GOST 28188-89.

You look at such a composition, and you won't be thirsty. But you can't go anywhere: without the addition of these components, the drink will turn out to be tasteless and with a short shelf life.

Choosing equipment is not an easy task

Depending on the goals of the company, an indicative set of equipment for launching the line is as follows:

1. Saturation plant - designed to saturate the drink with carbon dioxide.
2. Water treatment system - designed to purify water from heavy metals (mercury, zinc, iron, manganese), microbes, odors, particles and organic matter.
3. Syrup preparation station - capacity of several thousand liters.
4. Filling unit - designed for filling lemonade in PET or glass containers.
5. Capping machine - serves for sealing PET and glass bottles with corks.
6. Blow molding machine for PET containers - designed to prepare containers for a drink.
7. Labeling machine - applies company labels to bottles.

You can also install a triblock: rinsing + filling + capping. In this case, the number of separate machines for the production of lemonade will be significantly reduced. For example, the bottling unit YUVEST 4.0 BNT (Orelpischemash) produces up to 4000 bottles per hour. This is a fairly productive machine, but you can find an option with smaller production volumes.

The blow molding machine should be mentioned separately. For a mini-plant, the purchase of such a device is optional. The blow molding machine is required only for large volumes. At the initial stage, when full-fledged sales have not yet been established, the best option would be to buy ready-made containers. This has its disadvantage: a large number of bottles will require adequate storage space. Or you will have to establish an almost daily supply of containers.

Suppliers will give you detailed advice on the choice of equipment. They are obliged to provide all the technical documentation for the devices, and in some cases - to carry out installation and commissioning at their own expense.

It is difficult to calculate the total cost of purchasing equipment. It all depends on the configuration, the declared volumes, the condition of the equipment (new or used) and other points. One thing is for sure: the business will not be limited to one million.

Much also depends on the choice of the line supplier. It's good that there are certain options here. Foreign equipment can be purchased. Turnkey mini-factories are offered by Italian and Chinese suppliers. European equipment is expensive because it is of high quality. China, on the other hand, offers relatively cheap lines, but is not responsible for the quality. The golden mean is the acquisition of a domestic line. The well-known company OOO PKTs "Orelpischemash" produces a whole series of various machines for the production of lemonade, ranging from saturators and ending with capacitive and packaging equipment.

The positive side of cooperation with a Russian supplier is that it is easier to carry out warranty repair of equipment. And this is a very important point, since, in the event of a line stoppage, the urgency of its repair will be of decisive importance.

You will also need to arrange the supply of ready-made PET bottles or PET preforms. The preform is the preparation of the future bottle. Buying a preform is preferable because the cost of the container is reduced. It is smaller than the finished bottle and takes up less space, which translates into lower transport costs and also reduces storage space. But it will be necessary to purchase a blow molding machine that will produce finished containers from the preform.

Organizational moments

To release lemonade, you will need to register a business, obtain certificates for the production of soft drinks (“vanilla”, “Buratino”, “pear”, etc.) or a declaration of conformity. For detailed advice, you should contact your local department of Rospotrebnadzor. There, a sanitary and epidemiological conclusion is drawn up, allowing the release of the drink.

Without these documents, it is impossible to organize the sale of lemonade through shops and retail chains. And the novice mini-plant does not need problems with regulatory authorities (production may be considered illegal).

Brief calculation of the profitability of the enterprise

Expenses of the enterprise with a capacity of 240 thousand liters of lemonade per month:

• Premises rental - 30,000 rubles.
• Salary of operators (3 people) - 90,000 rubles.
• Salary for office workers (accountant, sales and sales managers) - 120,000 rubles.
• Handymen and warehouse workers (3 people) - 60,000 rubles.
• Security - 35,000 rubles.
• Utilities (water, electricity) - 50,000 rubles.
• Materials (PET containers) - 480,000 rubles. (2.0 rubles / piece)
• Raw materials (citric acid, sweeteners and other ingredients) - 1,500,000 rubles.
• Transportation costs - 50,000 rubles.
• Taxes - 15,000 rubles.
• Other expenses (overalls, gloves, unforeseen expenses, etc.) - 50,000 rubles.

Total - 2,480,000 rubles.

The cost of production of one liter of lemonade is 10.33 rubles.

Monthly income:

The manufacturer's margin is at least 30%. Therefore, the selling price of one liter of lemonade will be 13.43 rubles. The income from one liter will be 3.10 rubles. If we sell the entire volume of manufactured products (240 thousand liters), then the monthly profit will amount to 744,000 rubles.

If you look, there is a certain common sense in this, and the benefits of natural lemonade are considerable. After all, potassium citrate contained in lemonade dissolves kidney stones quite well - scientists have conducted a number of studies confirming this fact. ...

In principle, lemonade can be made at home as well. It is made from citric acid and sugar, as well as from a composition based on color, lemon tincture and apple juice. The drink has a refreshing taste, yellow color and scent of lemon oils. Most often, the business in the production and sale of lemonade, as a related area, is practiced by enterprises for the production of non-alcoholic products and breweries.

Why will lemonade always be relevant?

Children are known to closely observe the behavior of adults. They are not averse to sitting in the park and drinking beer on warm summer evenings. The child, looking at their example, also most likely wants to drink a glass of some drink. Homemade milk gradually gets bored, but lemonade is quite an attractive product. In addition, each child has their own specific taste, so the seller must offer varieties of lemonades with different ones.

In addition, dad and mom can also, looking at the child, buy a glass of sweet drink. However, it should be understood that 90% of all lemonade is sold during the summer season.

In winter, it is sold rather sluggishly, so excessive production of the drink this season is likely to entail losses. In addition, the beauty of lemonade lies in its coolness, which is unlikely to be relevant. cold winter... You need to understand that a mother worried about the child's health is unlikely to buy her child a glass of cold lemonade in the winter cold. This also applies to adults. In cold seasons, they practically do not drink anything outside the house.

Recipe and preparation

Classic lemonade has a fairly simple recipe. First, pour about 300 grams of lemon juice into a large container. After that, about 1.5 liters of distilled water and 50 grams of sugar are added here. Once the sugar is completely dissolved, the tincture can be further diluted with water. The disadvantage is that independent lemonade production cannot compete with large-scale production. After all, natural lemonades are not cheap and are practically absent on the market. The lemonade plant produces artificial lemonades that can last for months. In addition, you need to understand that lemonade belongs to assortment drinks, like other popular soft drinks.

Equipment for the sale of lemonade

You don't need anything special to make lemonade. Equipment for the sale of lemonade, similar to the one that produces kvass. For example, to sell kvass you need:

• refrigerator, if bottled kvass is sold;
• automatic filling rack;
• stock of KEG (some of them should be in work, the second part is needed to exchange for new ones);
• stock of disposable glasses with a volume of 0.2-0.5 liters, special PET containers.

For those who prefer selling with the help of automatic machines (vending), one should focus on investments of about 100,000 rubles per one vending machine. Obviously, not everyone can afford such a cost of equipment. The device already has devices for receiving money, and is also capable of pouring lemonade into cups.

In addition, "advanced" vending machines for business have the ability to send both SMS messages using a GSM modem and e-mail messages using a GPRS modem. The devices are loaded by means of two KEGs with a volume of 30-50 liters.

Where is the best place to sell lemonade?

Since lemonade is mainly drunk by children, therefore, the point of sale of the drink should be set up on the beach, in a park, in a shopping center or in a cinema. These are exactly the places where parents bring their children. However, the best place to sell lemonade is near the cafe. In this case, you can significantly save on organizing your own small food business.

This applies to both money and nerves. It is much easier to negotiate with the owner of a cafe than with the director of a shopping center or cinema. Of course, you will have to share some of the profits with him, but he is able to protect you from unexpected police raids or checks. The cafe owner may simply say that you are working on behalf of his business. In addition, a working cafe means having customers.

This is much better than standing at the end of the park, where passers-by rarely enter, and admiring the registration certificate of an individual entrepreneur, instead of counting profits. If you decide to work independently of others, study the sanitary requirements in the field of food circulation. In addition, you will need to be puzzled by the issue of obtaining a sanitary book, permission from Rospotrebnadzor, and deal with tax accounting.

Apparatus for production

In order to start making your own lemonade, you need to purchase equipment for the production of lemonade. First of all, we are talking about a syrup boiler with a volume of 5 cubic meters (5000 l). It must have sufficient thermal insulation, have two layers. If necessary, the line for the production of lemonade can be equipped with a screw conveyor. It is made of stainless steel, has an unloading unit and a drive with closed bearing units.

It is also recommended to buy a plate filter for syrup. In addition, the ingredients and syrup need their own containers. The production technology also requires a cold plant, preferably two. Their productivity should be at least 6-7 cubic meters per hour. All this equipment is controlled by a single remote control. Your mini production workshop will also require the purchase of multiple refrigeration circuits.

Production technology

Ready-made lemonade is based on a mixture of all its ingredients. It is recommended to make the blend using the cold method, however, nowadays, semi-hot and hot methods are increasingly common. Do not forget that the taste and quality of the final product is determined by the quality of each of its components. Therefore, you should not skimp on ingredients. Otherwise, the lemonade will simply stop selling.

A lemonade business plan should also include finding quality water suppliers. After all, it makes up at least 95% of the total volume of this refreshing and tasty drink. On the territory of large factories producing lemonade, there are often springs or wells with high-quality fresh water. However, no matter how high-quality the water is, they need mandatory filtration. The freshness and cooling effect is due to the presence of CO2, or carbon monoxide, in the water.

As for the profitability of the business, we present a review of the distributor of fresh juice and lemonade in Anapa. “… I don’t know how things are with lemonade in other places, but I have a constant hype (the point is located at the entrance to the beach). Kegs are brought up and changed almost every hour. The income is considerable, but the expenses are impressive, and the most expensive is renting a place. The net profit is about 50-60,000 rubles per month (beach season) .. "Therefore, it is up to you to decide whether it is profitable or not.

The article describes the nuances of the soft drinks business using an example lemonade production business plan... This drink is always in demand, especially during the summer period, and has a wide range of sales opportunities - kegs, plastic and glass bottles.

Market competition soft drinks very high. In addition to well-known world brands, there are a large number of small players on it, which, however, do not always produce high-quality goods. If you plan to make real lemonade according to traditional recipes rather than a soda dyed with chemistry, the chances of success and capturing your market share are very high.

Key features of a lemonade and beverage business plan

PURPOSE OF A BUSINESS PLAN FOR LEMONADE PRODUCTION

The production of carbonated soft drinks does not require a complex multicomponent technological process; in this case, we can say that the simpler, the better if you use natural ingredients. However, in addition to the recipe, there are many important things that must be implemented both before the launch of the project and at the stage of its preparation. For a full description of the entire range of events, we use business plan for the production of lemonade.

It will outline all stages of the project, describe all the processes and factors affecting the success of the business, such as market conditions, competitive advantages of the product, technologies and equipment used, personnel issues and financial and economic indicators used to calculate profitability.

Description

Files

ESSENCE OF THE PROJECT

The project provides for the launch of an enterprise for the production and bottling of lemonade for sale in the form of kegs, for bottling, and in the form of bottled drinks in plastic and glass bottles of various sizes. The main consumer segment is, of course, children, but in summer the demand for the drink grows in all consumer segments.

The enterprise requires certain equipment and the presence of buildings and workshops for technological processes, but the manufacturing procedure itself is quite simple. To quickly launch production, you need to follow the logic of the business and consistently implement all its stages.

Our business plan lemonade production summarizes the following stages:

• preparation of a raw material base for the manufacture of a drink and its bottling;
• lemonade production;
• packaging and delivery to consumers.

A high-quality drink, using natural ingredients and adhering to technology, will always find its buyer, even in a highly competitive market.

1 - Summary

1.1. The essence of the project

1.2. Investment volume for the launch of the production of lemonade and drinks

1.3. Results of work

2 - Concept

2.1. Project concept

2.2. Description / Properties / Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market dynamics

4 - Personnel

4.1. Staffing table

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Sales plan for the development of lemonade and drinks production

5.4. Expenditure plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of lemonade and beverage production

7 - Conclusions

A business plan for the production of lemonade and drinks is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then it is easy to do in the section "Project concept".

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and diagrams will immediately be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready ...

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who can work in MS Excel can adjust the model for himself.

Tariffs

Feedback from our clients

Review of the business plan of the brewery for the production of beer

To launch the brewery, it was necessary to attract external investments, and we decided that a credit line in our case would be the best solution. After preliminary negotiations with Sberbank, we formed a list of necessary documents that needed to be prepared. The bank's requirements included both a business plan and a financial model for beer production. Having studied various developers of business plans, we settled on Plan-Pro for two reasons: first, we liked the quality of execution of ready-made business plans, second, the financial model seemed to us quite thoughtful and understandable, plus the bank said that such a level of elaboration the project is more than enough. In the end: our brewery received a bank loan in the amount of 250 million rubles. Thank you, because thanks to the painstaking work on developing a business plan and making adjustments, we received approval for a loan. Thank you for your turnkey work!

Stepan Nikolaevich, owner of the Old Maple brewery, Tyumen "

Feedback on the business plan for the confectionery production department

Our confectionery workshop took up the challenge of the times, and we needed additional investments. At first, we did not consider the possibility of ordering a ready-made business plan and wanted to do everything ourselves. But making a good business plan from scratch turned out to be a difficult task, so we bought a ready-made solution on the website to use it as a basis for our production. We did the right thing: thanks to the high-quality work of the site, investors did not have any unnecessary questions, and we received an investment of 40 million rubles.

Maria Mikhailovna, Tomsk Bakery "

Review of the business plan for the production of compound feed with subsequent sale

Our organization needed a business plan for two purposes: we were evaluating the profitability of compound feed production and we wanted to attract external funding. After looking at the various business plans of the feed mill on the net, we settled on the project of the Plan-Pro company. As a result, we were satisfied with the result and got exactly what we needed: a ready-made business plan with an understandable structure, a financial model for the development of a compound feed plant, which is quite easy to change for ourselves.

Lyudmila Tsvetkova, financial director, Voronezh

SEQUENCE OF FORMING A BUSINESS PLAN FOR LEMONADE PRODUCTION

Achieving the goals of the project and its economic efficiency requires careful study of all sections.

PLANNING SUBJECT

Shop for the production and bottling of lemonade for the sale on the market of draft and bottled drinks with the release of finished products XXX liters per day.

STRUCTURE OF THE LEMONADE BUSINESS PLAN

Lemonade production, like any other business process, requires adherence to a certain structure and order of actions described in the relevant sections business plan:

• research of the market situation, the main players, determination of the target consumer and the characteristics of the product that are of interest to him;
• determination of the amount of investment for a successful start with a list of cost items;
• description of the circle of potential investors;
• technological process characteristics;
• target profitability indicators and their structure;
• HR block;
• promotion and sales policy;
• section with economic and financial performance indicators of the project.

MARKET CONDITION

This section of the lemonade production business plan will be fundamental in all further development and planning processes. As a result of drawing up, we will get a vision of our product, the factors of its success in the market and the distinctive characteristics that affect the choice of buyers.

Advantages of our lemonade in comparison with competitors:

• a minimum of chemical additives and flavor enhancers - only natural raw materials;
• variety of release forms and types of containers;
• competitive price;
• professional merchandising and marketing support.

Another good business option is jam making. characterizes this direction. In modern conditions, this format of activity can become very relevant and demanded by consumers.

ORGANIZATIONAL MOMENTS OF STARTING LEMONADE PRODUCTION

In order for all the targets to be achieved, a large amount of preparatory organizational and administrative work is required. Then our lemonade production business plan will be implemented promptly and without downtime caused by shortcomings in the organization of the process. What need to do:

1. Register your business in the form of a legal entity or an individual entrepreneur.
2. Register with the tax authorities and choose a bank that will service your payments.
3. Determine the location for the enterprise, taking into account the logistics component of the project.
4. Explore the technology and select the equipment you need.
5. Identify sources of employee search.

SCOPE OF INVESTMENTS FOR STARTING THE ENTERPRISE

Having an idea for implementation is not always the key to the success of a future enterprise. Funding sources must be found, which is often the most difficult task. To speed up the solution, download a sample on our website. a business plan for the production of lemonade, which contains calculations of financial indicators necessary to assess the profitability and will allow you to significantly simplify the search for potential investors.

Our project will require the following investments at the stage of preparation for the start:

• repair and re-equipment of buildings and structures - XXX rubles;
• purchase and installation of a production and bottling line - XXX rubles;
• formation of stocks of raw materials - XXX rubles;
• a program for promoting a new brand and the cost of building a distribution network - XXX rubles;
• personnel recruitment costs - XXX rubles;
• other costs not included in the project (force majeure) - XXX rubles;

The volume of investments will be from 50 to 120 million rubles.

THE FINE LEMONADE PRODUCTION PROCESS AND THEIR REFLECTION IN THE BUSINESS PLAN

The entire production cycle consists of several stages: formulation development, in accordance with GOST, preparation and softening of water, its carbonation and mixing with a raw material base to add color and taste, cooling and bottling of the finished product.

The technological line, its composition and cost must be indicated in:

• filtration unit for the preparation and purification of water;
• carbonating apparatus;
• syrup mixing and preparation line;
• equipment for filling and capping finished products;
• marking equipment for labeling;
• refrigeration units;
• racks and loaders.

ECONOMIC JUSTIFICATION OF PROJECT PERFORMANCE

CURRENT EXPENSES IN THE LEMONADE BUSINESS PLAN

Any operational activity requires constant financial support for all processes. V business plan for the production of lemonade it is necessary to indicate all operating expenses, in accordance with the main items of the balance sheet, and assess their impact on the overall profitability of the project.

Consumable items:

• payment of the cost of using the premises of the enterprise - XXX rubles;
• purchase of raw material components of the drink - XXX rubles;
• payment of the cost of energy resources and utility costs - XXX rubles;
• repair and maintenance of the technological line - XXX rubles;
• transportation costs - XXX rubles;
• advertising and distribution - XXX rubles;
• funds for wages and deductions from them - XXX rubles;
• tax payments - XXX rubles.
• other expenses - XXX p.

In total, current activities require monthly expenses in the amount of XXX rubles.

WE PLAN REVENUE AND PROFITABILITY OF PRODUCTS

Revenue is generated in the sales process, respectively, we manage sales, we also manage revenue. Therefore, when drawing up a business plan for the production of lemonade, it is important to describe in detail the factors that shape sales and the share of types of drinks in total sales.

The profitability of the project will depend on:

• ensuring the required amount of demand, taking into account the seasonal component;
• use of all distribution opportunities, especially during summer periods;
• compliance with GOST and a unique recipe;
• competitive price.

Sales structure:

1. Draft lemonade - XXX rubles
2. Bottled lemonade - XXX rubles

The proceeds from sales will be XXX rubles.

PERSONNEL ISSUES IN THE BUSINESS PLAN OF LEMONADE PRODUCTION

For most businesses, management quality and workforce are key success factors. Employees who are qualified, understand their motivation, and genuinely love their work are a valuable business resource.

V business plan for the production of lemonade describes the required minimum staffing, indicating the position and amount of remuneration, in order to organize the smooth and efficient operation of the enterprise.

We need:

• enterprise manager - XXX rubles;
• process engineer - XXX rubles;
• accounting department - 2 people - XXX rubles;
• HR department - 2 people. - XXX rubles;
• workers - 10 people. - XXX rubles;
• drivers - 2 people. - XXX rubles;
• cleaners and movers - 4 people. - XXX rubles;
• marketing and sales department - 4 people. - XXX rub.

CALCULATION OF PROJECT PROFITABILITY AND ROI

Taking into account the proceeds from sales, initial investments and operating expenses, the payback period will be from 3 to 5 years. indicators. Each of the parameters of the financial model can be changed manually.

A necessary part of a complete business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to see the profitability in the context of a separate profit center or even a separate product.

A cash flow statement is the most important document in any business plan. Contains comprehensive information about the operating, investment and financial receipts and outflows of the company, and also allows you to assess the overall picture of the company's performance.

PROS OF PROFESSIONAL BUSINESS PLANNING

The market economy and the level of competition in the soft drink market forces entrepreneurs to find new ideas and ways to implement them in order to be successful and profitable. One of the tools for achieving goals will be a well-developed business plan. Unfortunately, the formalization of the project takes a lot of time and effort, not to mention the specifics of the financial and economic part.

To shorten the path to leadership, download a complete ready-made business plan for the production of lemonade, in which all the main financial and economic indicators are structured. You can also order an individual turnkey business plan that takes into account all aspects of your business. This will give you an advantage in project start-up time and allow you to increase the efficiency of your new business.

Soft drinks are popular with consumers, and there will always be traditional lemonade connoisseurs in this market. To stay ahead of the competition and realize your strengths and capabilities, use the services of professionals and make your business plan 100% a working document.

In hot weather, in order to cool off a little, many people prefer to drink a refreshing soft drink called lemonade. Its recipe was created around the 17th century. Initially, only lemon juice, sugar and water were used as ingredients.
Nowadays, any carbonated drink is colloquially called lemonade.

History of appearance

The production of carbonated lemonade became possible when the English chemist J. Priestley invented a special pump. The device, which was called a saturator, made it possible to mix water with gas. After that, a variety of drinks began to be produced, in which berry or fruit syrups were used. They were bottled and called lemonade.
In modern production, natural syrups have been replaced by acids and essences. At the same time, a wide assortment list of various low-, medium- and highly carbonated lemonades is produced.

Idea for business

Many entrepreneurs have recently become interested in starting a business such as the production of soft drinks. Lemonade production in Russia is gaining momentum every year. The popularity of this drink is growing more and more, which allows businessmen to receive good income.

The relevance of a refreshing drink

Lemonade is an attractive product not only for adults. Children especially like him. In hot weather, no one will refuse to purchase a glass of a refreshing sweet drink. Given the variety of tastes, the seller can always offer different options.
However, it is worth remembering that almost ninety percent of sales are carried out during the hot summer season. In winter, a refreshing drink is not relevant and large-scale production can be costly.

Recipe

To produce a liter of lemonade, take three hundred grams of lemon juice, placing the raw materials in a large container. After that, distilled water is added here in a volume of one and a half liters, as well as 50 grams. Sahara. According to this recipe, you can make lemonade at home. However, the price of a natural drink is quite high, which makes it almost impossible to find it on the market. Concentrates are used on an industrial scale for the production of lemonade. At the same time, artificial drinks have a long shelf life.

Technology

In the production of lemonade, the blending method is used. It is the basis for making a sweet drink. A blend is a mixture of ingredients that make up lemonade. It is obtained by cold, semi-hot or hot method.
The industrial lemonade contains water and sugar, citric acid and juices (tangerine or apple). To obtain the required color, a natural dye is used. This is burnt sugar. Depending on the recipe, other ingredients may be included in the lemonade.
Most of all in this drink is water. That is why special attention is paid to its quality. Lemonade production technology involves filtering, softening and disinfecting water. Then it is fed into the syrup boiler using a special pump.
In this unit, water is mixed with wort, passes through special heat exchangers, filters, and then enters the blending vessel. In the next step, the mixture is sweetened with syrup. Carbon dioxide is included to give the beverage a refreshing effect. Carbonation of varying degrees takes place in saturators. At the next stage of the technological process, the almost finished product is cooled, and then it is distilled to the filling line.

Choice of containers

Equipment for the production of lemonade can be selected correctly only if, before buying it, a novice entrepreneur has decided on the container for the final product. The most versatile and economical packaging is PET bottles.
Such containers can have various shapes and volumes. It is produced in one of the premises of the plant. In this case, it will be necessary to equip a blow molding shop, in which specialized machines will be located. For bottling lemonade, glass containers or cans can also be used.

Filters

Equipment for the production of lemonade must include a water intake system. These machines are made of food grade stainless steel. A water treatment system should include a quartz and carbon filter, as well as a sodium ion filter, a UV sterilizer and an ozone generator.

Raw water taken from a well to make an environmentally friendly and high-quality drink is simply unsuitable. That is why it becomes necessary to use a filtration system. The purified water will contain neither heavy metals, nor foreign odors, nor hydrogenation products, nor microbes, nor organic substances.

Processing and melting sugar

Equipment for the production of lemonade is certainly a two-layer syrup boiler, which has good thermal insulation. Its volume must be at least five thousand liters. Such a device is also necessary for the production of various sweet drinks.
The main purpose of the boiler is to dissolve sugar, which is initially melted into a syrup using steam or electricity. After that, the prepared raw material is transferred with the help of a special pump into a reservoir with a filter. According to the recipe of the drink, edible extracts, food additives, etc. can be added to the syrup. At the last stage, the product is cooled to fifty degrees.
The syrup boiler is very durable, easy to operate, highly stable and efficient. It belongs to one of the main devices used in the production of sweet drinks.

Bottling

Equipment for the production of lemonade should include an apparatus with which the finished drink will be packaged in a container selected in advance. There are many types of filling systems. The main selection criterion in this case is the desired performance, as well as the type of container and beverage.
Filling can be carried out at elevated atmospheric pressure as well as under vacuum. Certain models of filling systems are capable of dispensing drinks, which is performed by volume, by time, by weight or by level. At the end of the filling process and after the container is capped, a label is applied.
This process requires special devices. Labeling machines (as they are called) have different capacities. Modern models of this equipment can glue from one thousand to sixty thousand bottles within an hour. In this case, labels are used either self-adhesive or made of polypropylene material.

Container packing

For more convenient transportation of the finished drink, you will need to purchase a shrink wrap machine. Its main purpose is to form group packaging. Heat-shrinking equipment is made of crucible or chamber type. At the same time, based on the tasks set, a separate apparatus or an automatic line can be purchased. The packaging of containers with a ready-made drink in a shrink film provides transport group packaging with or without a special backing.
Filling and packaging systems are also available in combined types. Their functions include sealing and rinsing containers. An example of such systems is a triblock, which is designed for filling both carbonated and non-carbonated beverages.
In this case, it is possible to use containers with a capacity of five hundred ml to one and a half liters. Such machines are highly automatic and easy to operate. Triblocks have a high speed of container feeding, and special pneumatic devices avoid bottle deformation.

Finished product

The result of the work of the whole system is the blocks, which are strapped with a film, consisting of bottles with a drink, on which the labels are already applied. This is where the technological process for the manufacture of a sweet non-alcoholic product ends.
The price of equipment for the production of lemonade can range from one hundred thousand dollars to a million. It all depends on its performance, as well as on the type of drink and container. In addition, for the production of lemonade, it is necessary to have refrigeration units and an electronic control panel, which will allow you to control the operation of all units.

Many entrepreneurs start their business with the manufacture of alcoholic beverages, but few people think about making drinks, mineral and just pure water, as well as various energy drinks, etc.
While alcohol is in high demand, alcohol-free beverages can be quite profitable as well. Let's see what units are needed to start, and what the technology is. The fact is that it is extremely important to choose the right equipment for the production of soft drinks.

Some general information

Currently, most of the products are manufactured in the territory of the Russian Federation, regardless of the brand and brand. In principle, the technologies of foreign production of soft drinks and domestic ones are not much different from each other.
If you plan to gradually expand your business, it is best to start with juice drinks, this is due to the fact that this type of product is most popular, and it will be easier for you, and an order of magnitude faster, to recoup the initial costs.
Energy also should not be overlooked. It is important to purchase raw materials that must comply with GOST and the requirements of regulatory documents. By far the most important is the preparation of water for the production of soft drinks. Of course, you can use natural water, but first it must be treated and passed through several filters.

Equipment for the production of soft drinks

As noted above, a lot depends on what kind of equipment you buy. Nevertheless, the technological lines at all factories for the production of such products are practically the same. They can differ in the quality of units, their quantity, productivity, etc.

Made in Kazakhstan. Lemonade production technology

You also need to purchase water treatment equipment, which includes coarse filters, for example sand filters, and also for softening, most often it is sodium cationite. In addition, a membrane filter is installed.
You cannot do without a freezer in production, or, more simply, a refrigerator. It is here that the water will be saturated with carbon dioxide. For the production of sugar syrup, a syrup machine is required. What else is needed is several tanks, the number and volume of which must be selected depending on the performance of the units. You will need a conveyor and a filling machine.

Soft drinks production technology

The whole process takes place in several relatively simple stages. At the first, water is prepared. For this, a pair of filters is used: coarse and clean cleaning, as well as for softening. The next step is saturation with carbon dioxide in the refrigerator.
After that, the water is boiled and only then sugar is added there, which was cooked separately all this time. Everything is thoroughly mixed and cooked for about half an hour, then citric acid is added, after which the syrup is cooled and poured into tanks.
Then various dyes are added, and the mixture enters the tinting apparatus, where it is heated to a temperature of 200 degrees Celsius, and then cooled. In principle, the production can be considered complete at this point, all that remains is the bottling of soft drinks and packaging. Again, the equipment available in the line may differ slightly, because a lot depends on what you are doing, for example, it will be kvass or juices, mineral water, etc.

Several important points

If you intend to make juices, then you will also have a third stage. Here you need to make a blended syrup. It consists of several flavors and flavorings. Mixing is carried out according to the recipe, so the technology of soft drinks at this stage is different everywhere.
In any case, you will need juice from berries, as well as fruits, acids and other components. The mixture is heated, cooled and fed to the blender. Next, dissolved air is removed from the liquid, and the product is packaged. As for the filling and packaging, everything is extremely simple. A dedicated conveyor and filling machine are required. Since the process is fully automated, only control and regulation of productivity is required, but this is on demand.
As you may have noticed, this is a very interesting business idea. It is also necessary to take into account the fact that large capital investments will not be required, especially if you are going to open a small factory. However, the equipment for the production of soft drinks must be of high quality and tested.


When we talk about juices, nostalgia for the times of the USSR immediately wakes up. It was then that there was an affordable high-quality product on store shelves, poured into three-liter cans. Today, the counters are full of packages with dubious contents, made by recovering concentrated raw materials (it is good if it was of high quality, without dyes and flavors). Therefore, entering the market, you need to define your niche. What kind of juices do you want to produce - concentrated, reconstituted or natural, directly squeezed? The choice of equipment for juice production will depend on this.

Only natural product

According to statistics, 98% of all produced juices are reconstituted concentrates. Needless to say, the amount of nutrients in them is not particularly large. Therefore, the demand for directly squeezed product is great. At the same time, the choice of equipment for the production of juice does not depend on the variety of berries, vegetables and fruits that will be used. One line can produce several types of juices, as well as their "mixes", which are so popular on the market today. Using vegetables lowers the cost of the fruit drink and therefore helps to increase turnover.

Organization of production of natural juice

The first problem that an entrepreneur will face is the purchase of basic raw materials, that is, fruits. At the same time, one cannot fail to note the absurdity of this situation. There are regions with warm climates where apple orchards grow on each personal plot, and most of the crop rots safely. These are Kyrgyzstan, South Kazakhstan, Ukraine. Add cheap labor to that and you have the perfect place to start a business.
The choice of equipment for the production of juice will depend on the expected volume of processed raw materials. On average, the price of a line for a mini-workshop will cost 1,000,000 rubles. It consists of a loading hopper, a sink, a bone separating machine, a shredder, a hydraulic press, a filtration system and storage tanks, a pasteurizer and a filling mechanism. Glass jars and bottles are recommended as containers. The juice press is the most expensive machine in the entire line. The output of the final product and the level of profitability of production depend on it.
Received fruits, vegetables or berries are thoroughly washed and separated from the seeds. Then they pass through the grinder and go to the press. The remaining extracts are mixed with water and a special enzymatic extract, after which they are re-pressed. This is necessary to reduce the amount of waste and increase the yield of juice.
Cloudy juice with small pieces of pulp goes through a filtration system. It can be a multi-layer gauze or fine mesh. In addition, the juice is often mixed with a special clay that adsorbs natural dregs, lightening it.
In order for the product to be stored for a long time, it must undergo heat treatment (pasteurization). This will kill all microorganisms. As a natural preservative, it is permissible to add only sugar to natural juice, and then only if it lacks natural sweetness.

Reconstituted juice concentrates

More advanced lines make it possible to produce concentrated juice by evaporation or freezing of the directly squeezed product. This is very useful when there is an excess of fresh vegetables and fruits, but it is advisable only in the immediate vicinity of fruit plantations, for example, in Brazil, Turkey, China. Juice production in Russia does not imply the production of concentrate, at least fruit juice.

Profit without the hassle

Most manufacturers follow this path, and the technology itself resembles an old ad “just add water”. But since there is a lot of competition, you need to come up with a striking logo to make your product stand out from the rest. The next step is to conclude an agreement with a large company that will supply you with concentrates for the production of juices. It is worth giving preference to well-known brands that do not use chemical additives.
If you have the brand and the raw materials to manufacture, then it's time to take care of the workshop. You will need a spacious room that meets all sanitary and hygienic requirements. The size of the premises, the planned volume of production and the choice of equipment for the production of juice are very interrelated. One follows from the other.
Since raw materials (water, sugar, concentrate), unlike fresh fruit, can be supplied in unlimited quantities, the volume of goods produced will depend on the capabilities of the line and the capacity of the premises. When developing a business plan, pay special attention to this point, calculate the purchasing capabilities of prospective customers, because modernization of production is not cheap.

Organization of the production of reconstituted juice

Despite the simplicity of its manufacture, the equipment will cost you from 2 to 6 million rubles. The automated line is capable of independently performing all types of work with a well-organized supply of the necessary consumables. An important part of it is the water treatment (filtration) system.
In addition, there must be mixing tanks, a pumping system, a homogenizer, a pasteurizer, a conveyor line, a filling and packaging machine. Juice production technology according to GOST or TU may differ. If in the first case the composition should contain high-quality concentrated juice without additives (the exception may be vitamins), then the technical specification gives more room for variations, which is what manufacturers use.
To build a serious business, you need to win the trust of a capricious and spoiled consumer. Therefore, juices should not contain genetically modified ingredients, artificial colors, flavors, flavor enhancers and preservatives. There is already more than enough of such a product on the market.
Next, you need to determine what share of production will be occupied by juices, and what will be nectars and juice drinks. It is very convenient that you need the same raw materials, but at the end you will receive a whole line of products. Their difference is in the percentage of concentrate and water.
Reconstituted juice can be completely identical to freshly squeezed juice, nectars contain up to 75% water and other additives. Juice drinks are the cheapest and least quality product. Contains no more than 10% juice, everything else is water, dyes and flavors (natural at best).

Let's summarize

Whichever direction you choose (directly squeezed juices or reconstituted juices), it will still be a profitable and interesting business. There are many living examples on the market when a small workshop, whose products are sold on their own by management, grows into a huge giant.

Organize a manufacturing business in the field Food Industry it can be difficult, since many complex tasks have to be solved in the process. But, if you approach the matter with full responsibility, without missing a single detail, you can establish a highly profitable enterprise that will recoup all costs in the shortest possible time. But a novice entrepreneur should choose a product that is in high demand for release. And here we include the production of juices and juice drinks. And in order not to make huge investments at first, you can buy equipment for the production of medium-power juices by organizing a mini-workshop. Juices and nectars based on fruits and vegetables are in high demand among consumers, especially in the summer, when it is hot outside. The variability of technology, raw materials and assortment will allow an entrepreneur to organize a business in this niche, taking into account his financial capabilities and skills.

Our business valuation:
Initial investments - from 3,500,000 rubles.
Market saturation is high.
Difficulty starting a business - 8/10.

The production of natural juices in Russia, due to the demand for products, is a highly competitive niche. There are many manufacturers on the market, large and small, supplying their products to store shelves. But one should hardly be afraid of high competition, because even selling fruit and vegetable juices only on the regional market, one can get a good profit. A business in the production of fruit juices is quite real even for novice entrepreneurs - the main thing is to take into account important nuances.

Registration of a future enterprise

The business plan must necessarily contain information about the organizational form in which the entrepreneur is going to register the future enterprise. There is nothing without this, because we are talking about the food industry, which requires mandatory certification of products and compliance with all norms and sanitary standards.
Not a single large store will accept fruit juices from an entrepreneur who does not have any permission from supervisory authorities for this.
Experts recommend registering a mini juice plant in the form of an LLC. And to make it easier at first to keep all the reporting, it is worth choosing a simplified taxation system.
After the shop for the production of juices is registered, in parallel with the search for premises and the purchase of equipment, you need to submit a package of documents to Rospotrebnadzor, which in the future will give the entrepreneur permission to conduct production activities.

Search for a production facility

The premises where the production of juices from concentrates will be located in the future may be located even outside the city. And many entrepreneurs do this - they rent a workshop in the area of ​​the city that is closer to the suppliers of raw materials, since in this case it is possible to significantly reduce the cost of purchasing all the necessary components.
As practice shows, 100-180 m 2 will be enough to accommodate a small capacity plant.
Industrial juice production should have not only a workshop with the equipment installed here, but also 2 warehouses - for storing raw materials and for storing manufactured products. Also, do not forget about sanitary rooms for staff and office premises.
In order to obtain permission from the supervisory authorities to conduct activities, the premises must be carefully prepared for work - there must be light, water, sewerage, ventilation systems installed. And this will take away from the entrepreneur a significant part of the investment, if he does not immediately rent premises with good working conditions.

Purchase of raw materials for the production of juices

The technological process of juice production involves the use of a variety of raw materials - everything will depend on the assortment that is planned by the entrepreneur for release.
Each of the items is produced on the basis of a juice concentrate. And depending on its amount in the finished product, all drinks are divided into:

• natural juices (100% concentrate),
• nectars (25-75% concentrate),
• juice drinks (up to 10% concentrate).

The production of concentrated juice is the most expensive of all possible directions. But such products, due to their higher value in the market, will also bring greater profit to the entrepreneur. Therefore, it is clearly not worth forming an assortment of only cheap juice drinks. The best way- to develop a range of 8-15 flavors of juices, where most of the assortment is represented by nectars.

Juice concentrates are not produced in Russia. These raw materials are imported from Asia, Brazil and Turkey. It will be difficult for novice entrepreneurs to establish direct contacts with foreign suppliers, since it is unprofitable for them to supply products in small batches. This means that you will have to cooperate with intermediaries.

The production of reconstituted juice, in addition to concentrate, will require a number of other components:

• water,
• sugar,
• nutritional supplements.

The sale of juice can be carried out in different containers - glass, plastic, cardboard. And it is better to provide for the delivery of Tetra Pak packaging to the enterprise. The juice packed in this way will be stored longer and better transported.

Development of juice production technology

To work out the recipe and production scheme, you can either buy a ready-made technical specification, or invite an experienced technologist for cooperation. And the second option is sometimes more profitable from a financial point of view, since the ready-made documentation is quite expensive. And a specialist, taking into account the available equipment and the planned assortment, will select specific ingredients and a production scheme.
Apple juice production flow chart
Despite the fact that the production scheme may vary, depending on the specific type of product, the technology for the production of juices in general can be described as follows:

• Heating the juice concentrate to a boil.
• Cooling the concentrate to room temperature.
• Adding purified water to the concentrate.
• Adding various components to the juice (vitamins, flavorings, preservatives).
• Bottling of finished products.

And the production of directly squeezed juice begins with the receipt of the initial component - the concentrate. Such a scheme is rarely used at domestic enterprises, since it is not always profitable due to the high cost of the process and the resulting product. But with the presence of such equipment, it is possible to establish within the walls of the workshop the production of not only natural juices, but also fruit purees. By selling juices and purees, an entrepreneur will be able to get more profit and enter new sales markets.

Technical equipment of the future workshop

Juice production line
Juice production line can be of different capacity, configuration and degree of automation. And in order to get a high-quality product at the output, it is important to pay special attention to the choice of technological equipment, taking into account the planned range of products and available finances.
The production of apple juice uses the following types of machines and apparatus:

• water treatment system,
• containers for mixing components and storing the finished product,
• pasteurizer,
• homogenizer,
• automatic machine for filling juice into cardboard containers,
• washing equipment.

The line for the production of directly squeezed juices practically does not differ from other technological complexes - only a machine is added here for obtaining natural juice from whole fruits and vegetables. And such equipment costs a lot - from 500,000 rubles.
Lines of European production are famous for their quality - they can work in continuous mode for a long time without failing.
The cost of the entire technological line will be influenced primarily by its capacity. But even in the case of machines of small or medium capacity (0.5-1 t / h), the price of equipment for the production of juices will be quite high - starting from 2,500,000 rubles. And there is only one way to save money here - to buy a supported line. But such transactions must be approached with great caution, since there is a great risk of buying a low-quality installation, which will break down very soon.

Sales problems for finished products

It is not difficult to open a mini production of juices, it is much more difficult for an entrepreneur to look for wholesale buyers of finished products. And everything is complicated by the high level of competition. Most likely, a novice businessman will have to offer his products to private stores, stalls and wholesale grocery warehouses. But at first, you don't even have to think about large supermarket chains - they prefer to cooperate with those manufacturers that have proven themselves well on the market. In addition, small production tomato juice may not “pull” the price that federal chains are asking for space on the shelves of their stores.
To overcome high competition, you need not only to make your product excellent in quality, but also to distinguish it with something from other similar products. And here certain funds will have to be invested in marketing:

• Promotions,
• advertising (at least in local media),
• POS materials for highlighting on store shelves.

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