Luxurious cakes for star celebrations are mostly made by one person - confectioner Renat Agzamov. Ksenia Borodina, Philip Kirkorov, Anita Tsoi, Olga Buzova, Evgeni Plushenko and other show business stars have been cooperating with the culinary specialist for a long time. How Renat earned such trust, what ideas of celebrities he managed to implement and how much his sweet masterpieces cost, tells Teleprogramma.pro
Years of experience
Renat was interested in cooking and baking since childhood: the boy was constantly spinning at the stove, and he cooked his first cupcake at the age of 7. After secondary school, the young man entered the culinary school and began an internship in the Sochi confectionery shop. In order to gain more experience and increase his own income, Renat decided to move to Moscow, where he got a job in a small cafe in Kitai-Gorod. Then he moved to "Nostalgie", a little later - the French network "Legato", where he already took a leadership position. Now Agzamov works at Fili Baker, where he has developed a separate premium product line.
big name
The merits and awards of Renat can be listed for a long time: the champion of Russia among confectioners, the winner of world competitions, a member of the country's confectionery team and the Guild of Chefs. All this, of course, is appreciated, but regalia alone is not enough for promotion. Agzamov owes part of his success to Ksenia Borodina. It was the TV presenter who, having ordered a cake from a pastry chef for the first time, told her fans about it by posting a picture on Instagram. After that, the general public learned about Renata, and other celebrities became interested in his creations. Now among Renat's clients are not only singers and actors, but also politicians, oligarchs from many countries of the world, as well as the largest companies: Aeroflot, Lukoil, Gazprom and others.
Serious Approach
Each cake for famous people is exclusive. To fully satisfy the wishes of the customer, the design and taste of the dessert are discussed and worked out in detail. First, Renat creates a sketch of the cake, to which a professional artist connects. Then - the production of a dessert in a reduced form and approval with the customer. And in the end - directly its creation. If the cake is too large, the confectioner with the team goes to the hero of the occasion and creates right at the venue of the event. “More than 200 people work on each cake. We have a distribution of labor in our company: someone sorts nuts, someone cuts a biscuit, someone beats eggs, and every pastry chef had a hand in each cake. This is not the achievement of one person, this is the achievement of the team, and I am proud of it,” Renta says about working on high-profile orders.
Quality
Talking about the quality of products, we think, is not even worth it. But Renat's production is thought out to the smallest detail - everything is organized so that the cake is not only tasty, but also retains a presentable appearance for a long time. “We have abandoned the use of confectionery mastic and marzipan, we do not use them on principle. Mastic is inedible, greatly weights the cake. At the same time, everyone uses it - there are enough reasons to refuse it. Since then, we have started to cover the cakes with chocolate velour. As for taste, I don't like complex flavor combinations in desserts. A person who has eaten several completely different dishes should get a simple and understandable taste, ”the man reveals some production secrets.
Crazy Ideas
One of the most important arguments in favor of Renat is that he is ready to implement absolutely any idea. It is not only about the scale of the cake and the height of many meters. Among the works of the confectioner are replicas of castles and landmarks, backlit desserts, built-in screens on which a thematic video is broadcast, with moving figures and other intricate details. Just what the stars need to impress their guests at the end of the celebration. One of Renat's craziest ideas is a cake for an Arab sheikh, which is carried into the hall by elephants, and edible helicopters fly around the procession. Or a life-size copy of Notre Dame de Paris. As the man assures, all this can be done.
Prices
1 kg of cake from the Renata team costs 2000 rubles. That is, an ordinary dessert for a family dinner without fantasy decor will cost the customer 5-6 thousand, and a wedding one weighing 15 kg (for about 200 guests) will cost 30 or more. Of course, the price of stellar orders increases by dozens or even hundreds of times. Agzamov does not disclose commercial secrets. But it is known, for example, that a cake weighing 400 kg for the 50th anniversary of Philip Kirkorov cost the singer about 2 million rubles. And the price of one of the most expensive orders - the Zwinger Palace cake - reaches 8 million rubles.
On Renat's website, you can buy sweets similar to the cakes of the stars. So, a dessert in the form of a red crown, created for Victoria Boni, will cost the customer 37 thousand rubles per 10 kg; a three-tiered green cake with apples from the celebration of Natasha Koroleva - 53.5 thousand; a dessert for the family of Sergei Zhukov with a figurine of a princess costs 42 thousand, and a sweet for Rudkovskaya with cubs costs 57.5 thousand.
Star Orders
The wedding of Shubskaya and Ovechkin
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Renat Agzamov is a well-known confectioner, his works amaze even the most skilled craftsmen, and he is also the host of several culinary programs. The wife of Renat Agzamov, Lera, is his ideological inspirer, he created many of the works thanks to her. The confectioner also named one of the cakes in honor of his wife.
Renat's biography begins in 1981, when he was born in Kiev. After some time, his family moved to Sochi. Agzamov's family is small, in addition to his parents, Renat also has an older brother. His father worked as a cook on the train, so from childhood, the children took over from him the skill in cooking. The future confectioner began to cook at the age of seven, and at the same time it was quite difficult dishes.
At the age of 15, the boy went to study at a culinary school and, in addition, to box, but for family reasons he was forced to return home and work there. By 2002, Renat Agzamov achieved great success in Sochi and realized that he wanted more, so he decided to conquer Moscow. Always next to the cook was his brother Timur, he was also fond of this craft. Young people initially had a hard time, Renat changed jobs many times to find the right one.
After some time, Agzamov began to engage in confectionery not only as a cook, but also as a leader. And soon he opened his own business and began to produce original cakes. This business brought a good income to the young confectioner, and he developed through various internships abroad. Also, large confectionery companies invited him for cooperation and work.
By 2017, his works have become popular almost all over the world. Today, the most famous celebrities order the creations of Renat Agzamov for important solemn events, because his cakes are not only delicious, but also very beautiful. Foreign stars are also “queuing up” to get a job as a confectioner. Some cakes are more expensive than a good apartment, according to Renat, for example, he and his team recently made a cake completely decorated with diamonds for a foreign customer. Some creations take more than two years - but the result exceeds all expectations.
Renat Agzamov's wife Valeria - photo
Renat Agzamov's wife's name is Valeria. The personal life of a confectioner is not very accessible to journalists, so little is known about it. Renat says that before meeting his wife, he led a stormy life, but then settled down. Agzamov says that he simply adores his wife and cannot be said in words how much she means to him. He is ready to devote all his creations to his wife.
The confectioner's wife Renata Agzamova loves her husband's work very much, but she herself is in no hurry to try his culinary masterpieces, as she eats only wholesome food. She says that she admires his masterpieces as a work of art and nothing more. According to Renat, Lera cooks much tastier than him, for example, he simply loves her borscht.
There is a child in the family - this is Timur's son, according to dad, he, like Valeria, is for proper nutrition, so he does not eat cakes, but he simply loves healthy vegetables. Renat still hopes that when Timur grows up, he will continue his father's work. In the photo Renat Agzamov with his wife and son.
Renat regrets that he does not manage to spend as much time with his family as he would like, but in any free moment he is always with them. Now he has only one day off, which he takes specifically to be with his loved ones. In the future, Agzamov dreams of going to boxing with his son.
Today in 2018, Renat is developing new recipes and managing confectioners, as well as working on television. In addition, he began to engage in photography and he really likes this business. Agzamov says he never rests on his laurels and always tries to exaggerate his results.
For Russian stars, Renat Agzamov has long become not only a true friend, but also a real magician, capable of fulfilling the most cherished culinary desires with a wave of his hand.
The pages on social networks of domestic celebrities are equally full of photos of the best outfits from world couturiers and images of incredible cakes. Every day, celebrity birthdays turn to Renat Agzamov with a request to make a unique cake for them. Now the confectioner is unlikely to remember for which of the artists he prepared his first masterpiece. His cakes, reminiscent of art objects, are very popular among the first persons of show business, regardless of age, status, field of activity and marital status.
So, for example, from the latest orders, Renat is most proud of the sweet gifts created especially for Joseph Prigogine, Ksenia Borodina, Garik Kharlamov and Olga Buzova.
“Recently, for example, the children of Joseph Prigogine ordered a cake for him,” Renat shares his memories. - The idea was the following: he is often compared with Shrek, and we decided to play this fact in a good way. They sit in an embrace and talk on the phone. This, by the way, is another property of Prigozhin - everyone knows that he has several phones and he is constantly talking to someone.
- Before that, we made a cake for Garik Kharlamov by order of Christina Asmus. For her beloved husband, she wanted to do something original, and when we fantasized, the idea came immediately after Christina uttered Garik's nickname "Bulldog". We created a completely luxurious cake, where Garik seemed to be saddling a giant bulldog.
Erect a chocolate fountain or make caramel diamonds - nothing is impossible for this culinary genius. Just the other day, Renat Agzamov became the owner of not only confectionery secrets and an enviable client base, but also an order for a cake weighing four tons. An unusual wish was received by a star culinary specialist from India. And, although orders are accepted only in Russia, for the sake of a truly unusual case, Renat, together with the team, decided to go to a country of contrasts.
Not wanting to miss the opportunity to meet the great confectioner before his departure, Heat.ru, at the personal invitation of the star culinary specialist, visited the holy of holies - the confectionery shop of the Fili Baker Premium company. Despite the early Saturday morning, work was already in full swing in a cozy workshop near Moscow - secretaries scurrying back and forth, young apprentice confectioners and customers who were behind their cakes in an endless stream.
Two knocks on the door and on the threshold, blinding with his signature smile, Renat himself appears.
“Can we do it in two hours?” I have an interview scheduled for 12,” the owner immediately warns.
But, alas, we are not able to comprehend the basics of decorative culinary art in a couple of hours. We have to let the master go for an interview (by the way, Renat personally interviews potential employees, from drivers to chefs), and continue the conversation with a smiling girl at the reception.
How much is this panda cake? we are interested.
– The cake weighs about 15 kilograms and costs 43 thousand. - the girl answers, while we continue the promenade past the showcases with "exhibits".
Cake "Pandas"
Cakes behind glass, which appear to the eyes of each guest, are real. Some of Renat's works are placed on windowsills and tables - many people are afraid to even touch all this beauty, not to mention cutting the cake into pieces. Renat does not let everyone into the storehouse of decorative masterpieces. Afraid of hurting the numerous figurines placed on the shelves, the film crew is neatly positioned in the very corner so as not to interfere with the confectioner's work. The shelving of the workshop is lined up and down with edible figures. Easter chickens, shoes of the famous Christian Louboutin brand - all this is made of Belgian chocolate.
Soon Renat presented a real miracle - a cake decorated with red velvet and a chocolate crown. According to the confectioner, "Empress" is the most popular. The scheme for creating a masterpiece, at first glance, is simple: a pre-made carrot cake with cinnamon and walnuts is coated with Italian cream based on mascarpone cheese, and then sent to a special chamber, where it is covered with so-called chocolate velor. The cost of this masterpiece, weighing 3 kilograms, is 10 thousand rubles. Compared to the "Pandas", of course - a little, but no less tasty.
Cake "Empress" - 10 thousand rubles (3 kg)
This Russian boxing champion did not continue his sports career, but plunged headlong into confectionery skills. Such a strange choice was understandable: at the age of 7, the boy baked his first pie, and after school he graduated from a culinary school in Sochi. He was always interested in cooking, and he enjoyed helping his grandmother in the kitchen. Having become world champions in confectionery art, he created a unique school that teaches complex manufacturing technologies and more.
Delicious art objects
Culinary masterpieces, made under the guidance of the famous, resemble real art objects, which turn out to be not only fantastically beautiful, but also very tasty. Renat Agzamov's unique cakes are now scattered all over the world, and there are more people wishing to order them for the celebration every day. The young man is only 34 years old, and he has long been in charge of a large confectionery company. His premium art is now at the height of fashion, and all the stars of show business order cakes made by Fili Baker without fail.
Well-coordinated team of professionals
Trained in different countries, Renat Agzamov, whose cake resembles the present, often receives the most complex orders and easily completes them, shocking the audience with creativity and realism of details. A huge team works on amazing cakes: more than a hundred people each doing their own thing. Renat admits that the baker in his company does not work with chocolate, and they do not trust anything else to a professional manufacturer of sweet sculptural compositions, which is why such a large staff guarantees high quality products.
Low-calorie cakes do not exist!
“We never deceive the customer, saying that the selected dessert will be low-calorie,” explains Renat Agzamov. A cake of an original shape and non-standard sizes, containing a huge amount of sugar, will not become dietary. The master warns those who are fond of flour that low-calorie sweet products simply do not exist in nature, and everyone who hangs such labels on their products is misleading the buyer for the sake of profit.
The naturalness of the raw materials used
“The fashion for and their jewelry often changes,” says Renat Agzamov. which are as close as possible to the ideas of proper nutrition, contain only natural ingredients. Some ingredients are gone, others appear after the improvement of technologies, but none of the cakes presented by Agzamov contains chemistry. A few years ago, the company offered more than forty different fillings, but now it has settled on only seven. For example, the most delicate soufflé might not reach the customer, and yet some of Renat's creations travel a 12-hour journey by plane.
As you know, all confectioners are offended by half-eaten leftovers on a plate. Most often, mastic is left, with the help of which sweet products are decoratively decorated, turning them into a real work of art. All Renat Agzamov's exquisite cakes are decorated with his own invention - chocolate velvet. This light and thin layer of color, sprayed onto a sweet surface, adorns all of his masterpieces.
Unavailability of repetition at home
When asked about the possibility of repeating the cake at home, the confectioner replies that some of the work is, of course, available to housewives, but it will take a long time to tinker, but the main activity related to complex technologies is carried out only in special conditions. It was these basics that Renat Agzamov studied abroad for so long. The cake will not work if you follow the principle that all the components are taken, as they say, “by eye”. A large company that employs a huge number of professionals in their field cannot risk their reputation. In production, thermometers are used that control the temperature of various processes, on which an excellent result and excellent quality of the final product directly depend.
Wedding cakes Renata Agzamova
The confectioner who designed more than 2,700 wedding cakes has never repeated himself. Often his masterpieces are decorated with sculptures in the true height of a person, looking very realistic. For this occasion, Renat's team employs masons who carve figurines, later the confectioner takes off their mold and begins his work with chocolate. Before sculpting, photographs of the main character are carefully studied, and labor-intensive work takes up to 5 days.
New projects - the only ones in the world
But Renat Agzamov is famous not only for fantastically beautiful confectionery creations. The cake, elegantly decorated, is not the only thing he can boast of. It took him 1.5 years to develop a real chocolate fountain spouting liquid glaze. And recently he amazed everyone with the skill of a cook and magician, who sent a huge cake into free flight. I must say that no one in the world does this.
Renat has a lot of dreams that he will definitely bring to life: now, for example, he is working on a unique project of a sweet masterpiece in which a chocolate-vanilla heart will beat. Well, let's wish good luck to the master of confectionery art, who makes the audience admire his bright creations.
Famous Russian confectioner. Champion of Russia in confectionery skills, member of the Russian Olympic team in confectionery art and the Council of the Chefs Guild of the Russian Federation. The host of the show "Confectioner" on the TV channel "Friday!".
Renat Agzamov. Biography and career
Renat Agzamov was born on April 13, 1981 in Sochi. Since childhood, he was interested in the art of cooking, he baked his first cupcake at the age of 7. After finishing school in Sochi studied at the local culinary school. In parallel with this, together with his younger brother, he was seriously involved in sports, even won the title of Russian boxing champion. However, he quit his sports career, having made a choice in the direction of confectionery skills.
Renat Agzamov: “My grandmother let me in on her culinary secrets. Yes, and my father, in the past the chef of the dining car, always cooked. I grew up in an atmosphere of great love for cooking. When I was 5-6 years old, my father taught my brother and me to use knives and other kitchen tools properly. This is our family."
He began working in the Sochi confectionery shop. VIn 2002, he won the championship of confectioners in Krasnodar and at the same time decided to go to Moscow with his brother to work, and also for new information and experience. In the capital, he first settled in afe-confectionery in Kitay-gorod. Then, having changed several jobs, for 2.5 years he was a pastry chef at the Nostalgie restaurant. Restaurant critics began to write about Renata, he gained popularity. Then hitin the network of French confectionery Legato, where he began to manage a number of enterprises. Mastered the basics of accounting and other managerial skills.
A few years later, Renat joined the company Fili Baker, which opened a separate project specifically for Agzamov - the Fili Baker Premium factory.
Renat Agzamov is the owner of many titles, including: Russian champion in confectionery, world championship medalist, member of the Russian Olympic team in confectionery, member of the board of the Chefs Guild of the Russian Federation.
The master of culinary masterpieces received even greater fame after made a cake for the host of "House-2" Xenia Borodina. She posted a thank you note and a photo of the treat online. As a result, in a short time, the number of Renat's Instagram subscribers reached a million.
Renat Agzamov: “Instagram made us popular all over the world. I can say for sure that thanks to him we have projects in Dubai, Australia, America, Japan. Probably, we would have ended up there anyway, but in 20 years, not earlier.”
Spring 2017 Renat Agzamov together with the actress and the star of the program “Let's get married! " Larisa Guzeeva and her husband, restaurateur Igor Bukharov, became the host of the culinary show on Channel One "TiliTeleTesto", in which amateur bakers compete with each other.
In 2017, Renat became the host of the culinary project of the Friday! "Confectioner". Amateur confectioners from all over Russia take part in the reality show, who decided to radically change their lives and learn from Renat all the tricks of the profession. In the spring of 2018, the second season of the show was released, and the third is planned for 2019. Agzamov not only leads the program, but also acts as the main mentor of young confectioners.
Renat Agzamov: “Every customer who comes to me, no matter who he is, wants to be delighted. So the cake should make a person proud of it and, of course, deliver aesthetic and taste pleasure to all guests. Here are the basic requirements. But the main request is individuality. Every time I listen to a customer, I have to surprise! And I'm getting it."
Renat Agzamov. Personal life
Renat Agzamov is married to Lera Agzamova. They raise their son Timur.
Renat Agzamov: “Unfortunately, my wife and son do not like sweets. Lera taught Timur to healthy eating from childhood. He will eat celery with great pleasure than a piece of cake ... My wife is my ideological inspirer. Lera gives me strength, charges, supports. In honor of her, I named one of my brightest and most skillful works - a fountain of chocolate and glaze. It has been in the making for almost a year and a half. Although this is a perfect project, it still does not convey even a part of who my Lera is for me ... "
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