For the past week, social networks have been in a fever with a flash mob of memory of the 90s. Social media users posted their photos 20 years ago or more. medialeaks decided to devote material to one of the most striking phenomena in the modern history of Russia - the emergence of a free alcohol market.
Everyone liked the joyful nostalgic photos. It is noticeable that in many pictures the characters are a little (or quite strongly) tipsy. We remembered ten iconic spirits of the first half of the 90s. Where did they come from, why were they popular, what did they taste like and what were they used with? We did not include well-known Western brands here (with the exception of Smirnoff), since they were not available to most at that time. We did not write the price of drinks, because in 92-95. there was hyperinflation and price tags changed almost every day.
Alcohol Royal 96%
Origin: alcohol for technical needs from Holland. According to rumors, it was mainly produced in Poland, like many other illegal products, where the term "scorched" came from.
Popularity secret: during the Prohibition era, alcohol became one of the shadow currencies, they tried to extract it even from denatured alcohol. By the beginning of the 90s, the rules were relaxed, but there was a catastrophic shortage of vodka in the country, it was sold on coupons. Royal appeared in the 91st and became the first affordable alternative to the products of the USSR wine and vodka factories. Due to its cheapness, it remained widely popular until the introduction of excise taxes in the 96th year.
Organoleptic qualities: Alcohol was diluted in a ratio of 1:2 to get a fortress of 40 degrees. Without additives and additives, even normal ethanol mixed with water is quite difficult to use. Not to mention fake alcohol. As a rule, something was added to this mixture.
Additional Ingredients: At the same time, dry juices were widely used: Zuko, Yupi, Invite. The bag of powder suggested "just add water." Naturally, alcohol was also added. Cheap and cheerful.
Homemade fruit liqueurs and vodkas 25-45%
Origin: the labeling of the place of origin was arbitrary.
Popularity secret: the first Russian businessmen realized the magical power of marketing: it is one thing when a consumer dilutes the powder with water with sugar and alcohol at home, it is quite another when he buys the same mixture in a beautiful bottle with a bright sticker and some funny name in Latin letters. So, for example, the recipe of Russian Baileys of that time is known: alcohol, boiled condensed milk, egg yolks. Similar products also disappeared in the 95th.
Organoleptic qualities: one recent study showed that even experts evaluate the taste of wine differently depending on its price: the more expensive the drink, the tastier it seems by default. The same applies to the design: Soviet citizens, accustomed to the same type of colorless labels, found everything bright by default to be attractive and tasty.
Additional Ingredients: A worthy accompaniment to such a drink was the fruit bubble gums that were widespread at that time: Mamba, Love is, Donald Duck.
Amaretto liqueur 21-30%
Origin: Italy, Poland.
Popularity secret: in 93-94 years. in some outlets one could find about two dozen varieties of a well-known brand. A characteristic feature was a square bottle. Perhaps it was in demand because it was considered a romantic drink and was often bought for dates. Being sweet and quite strong, it quickly acted on women. However, it is difficult to understand why almond flavor has become such a reliable tool of seduction.
Organoleptic qualities: dark brown sweet alcoholic drink with a bitter aftertaste and smell of almonds. Naturally forged in huge quantities. It was rather difficult to drink it warm and clean, but that did not stop anyone.
Additional Ingredients: The best addition to a bottle of Amaretto was another foreign sweet: a Mars bar or Snickers.
Vodka Rasputin 40%
Origin: Germany.
Popularity secret: absolutely incredible advertising for that time, which looks quite good today. The 1993 commercial, in which a "magic" holographic portrait of Rasputin winked at the consumer as proof of the authenticity of the product, has become a true classic. However, holography did not save the brand from pirates, which undermined the confidence of buyers in it. It should be noted separately that the brand still has high recognition in Russia.
Organoleptic qualities: no one remembers, because during drinking it was customary to discuss the winking bearded man.
Additional Ingredients: At the same time, the practice of drinking vodka with lemonade spread. The most famous after Pepsi and Coca for a while was Hershey Cola.
Origin: USA
Popularity secret: in contrast to the 10s of this century, in the late 80s and early 90s of the past, the Made in USA sign was the best advertisement for any product. The name Smirnoff also captivated by the fact that it was a Russian surname, as it were, naturalized and recognized overseas. Surrealistic advertising also played an important role.
Following this, a lot of vodkas appeared on -off.
Organoleptic qualities: no one paid attention, the main thing was the bottle - a sign of success and new times.
Additional Ingredients: in 1992, raw-smoked sausage and some exotic fruit, say, a pineapple, were an indispensable attribute of a decent booze.
Wine "Monastic hut" and "Bear's blood" 10% -11%
Origin: Bulgaria.
Popularity secret: After the civil war began in Georgia, wine from there practically disappeared from stores, replacing cheap Spanish and Chilean at that time. At some point, it was simply impossible to buy something normal: it was either port wine or some kind of swill. Meanwhile, in big cities there were always enough wine lovers. Against the background of others, "Monastic hut" and "Bear's blood" favorably stood out in terms of price-quality ratio.
Organoleptic qualities: then it seemed quite decent semi-dry wine.
Additional Ingredients: black tea and guitar songs.
Sangria 7-9%
Origin: Spain, Germany, Bulgaria.
Popularity secret: a compote-like light alcoholic drink went well among young people, especially among those who liked to sit in the company, but did not like to get drunk, as an elegant alternative to beer. Another important advantage: a bottle of one and a half liters or even two liters cost, like the usual 0.7.
Organoleptic qualities: wine drink with a fruity aroma and minimal hangover effect. Many years later it turned out that this is a Spanish recipe for exhausting heat, fruits and lots of ice are added just before use.
Additional Ingredients: grapes, fruits.
Vermouth "Bouquet of Moldova" 16%
Origin: Moldova.
Popularity secret: until 1997, fortified wine was represented exclusively by the traditional “777” or “Agdam” in bottling. At the same time, as it turned out, the inaccessible Martini and Campari are the same vermouth, that is, the "Bouquet of Moldova" is almost a noble drink. It turned out to be ideal for moderate drinking: it’s not a shame to treat a decent girl and everyone gets drunk not so quickly and gloomily. The place of "Bouquet of Moldova" in the second half of the decade was successfully taken by Salvatore and other inexpensive vermouths.
Organoleptic qualities: sweet drink with a pleasant herbal taste. An important feature: it was sold in a liter container. A bottle without a snack for two had a guaranteed effect.
Additional Ingredients: fried dumplings, chocolate "Alenka".
The 90s are in the not-so-distant past. You can remember and nostalgic about fashion, films of those years, and also remember the assortment of commercial stalls that have proliferated. Remember, they then grew like mushrooms in all passable places? And the range of goods sold in them was almost identical. Some of those products have taken root and are still sold in stores. And something is gone forever.
Let's remember!
I remember a lot well, because as a student myself, I had to trade in such a stall near the Petrogradskaya metro station in St. Petersburg in those years.
This is what "supermarkets" looked like in the 90s!
The most popular products of those years were probably chocolate bars. This is just from what has taken root and you can still buy it at any grocery store. Snickers, Mars and Bounty - three sweet whales of those years. And Milky Way joined them. Although, to be honest, this is not a complete list of sweets sold in those days. Wagon Wheels, Kuku-Ruku, Fruit and Nut, Picnic, Nuts, Whispa and so on and so forth. Also "everyone loves Mamba"
It is logical to move from Mamba to chewing gum. Turbo and Love from, Stimorol and Juicy fruit, Wrigley and Boomer. What else did we eat?
Well, drinks. First of all, of course, everyone drank Coca-Cola with Fanta, which then became available. But there were other drinks, like Dr. Pepper and Hershey.
Well, the main classic of those years is instant drinks. Just don't tell me you didn't drink them. Invite, Yupi, Zuko. Just add water
Cigarette "classic"
Well, it is logical to move from drinks to alcohol. That they just didn’t drink in those days. But the three items I remember most are: canned beer (it doesn’t matter which one, the main thing is in the can), liqueurs (Amaretto comes to mind first of all) and Royal alcohol. Although you can make a separate post about alcohol in the 90s. Is it just worth it?
We are glad that you visited our online store Delicious help. With us you can plunge into the dashing 90s, buy gifts for yourself, friends and loved ones. We only have the most popular sweets of the 90s. Give the joy of memories to yourself and your friends with goods from the 90s!
Goods from the past
Do you want to buy goods from the past? Then you have come to the right place. On our virtual shelves you will find the most different drinks 90s, including instant drinks. And everyone's favorite soda of the 90s will help you out even on the hottest day, especially if you put it in the refrigerator for a couple of hours. Here you will find great gifts - goods of yesteryear!
Chewing gum of the 90s is a joy for gourmets!
We have compiled for you a collection of the most popular products from the 90s. Of course, chewing gum occupies a special place in this collection. Remember the delicious and huge bubbles, those fragrant juicy tastes, and, of course, liners - all this is worth it to go back in time for a while! One of the most desired surprises in childhood was precisely the chewing gum of the 90s. From that, at the present time, such chewing gum of the 90s is very popular among us. Having tried it, you will feel the taste of childhood in your mouth, the same, unchanged, and replenish your own collection of liners.
Buy goods from the 90s - get a ticket to childhood!
Our online store can be considered magical: we will treat you to the best sweets of the 90s, refreshing drinks from the 90s, soft chewing gum from the 90s, and you will instantly be transported to childhood. Buy past years products from us and you will get a bunch of bonuses: good mood, bright nostalgia, positive memories, real tastes of the past, gifts!
A great gift for true connoisseurs of such familiar tastes of sweet goods of the 90s. Choose, scroll through our virtual catalog, remember the dashing 90s and plunge into childhood with us!
Let's remember what alcoholic drinks we have
always stood on festive tables in the Soviet years.
Many of them have not been
are produced, but their taste is still preserved in memory.
At first I wanted to call this part in the spirit of the previous ones - "What We Drank".
But that's why I thought about it and decided that this is a little not correct :)
First time alcoholic drinks I tried when I was 15
and for the first time got seriously drunk at the age of 16, on New Year. "Port wine 777".
Fortunately, I did not become addicted to the "green serpent" and still consider it evil.
If in excess. But quality vintage wines,
cognacs and viskariki occasionally respect.
I had one hobby as a child. Collected wine (vodka, cognac) labels.
Agree, quite an innocent hobby for a child. And I was just a fan.
You might find a bottle on the street, bring it home, put it in a bowl of hot water,
15 minutes - bang! and a new label in the collection. Friends (mothers) helped
- they looked for treasured bottles of the deep-Soviet period in the cellars / attics and gave them to me.
For several years, an impressive pack has accumulated
. Then the hobby suddenly disappeared, as did the collection itself. But, fortunately, she was later found.
I carefully scanned it and now I want to show you :) Labels for me -
one of the doors to childhood memories.
Soviet drawings, fonts, prices, "I belt, II belt", "Price with the cost of dishes", containers,
kilometer-long queues for wine and vodka, coupons...
Crimea, the sea and the vine, after all.
Do not be lazy, take your time, look at each label -
She has a lot to say and remember.
So what was still on our tables and in refrigerators 20-30 years ago?
I'll start with aperitifs.
The lion's share of wine production in the USSR came from the Moldavian SSR. The inscription "MOLDVINPROM"
will be found in almost every third label.
Sherries and vermouths:
And "GOSAGROPROM" - on every second :)
One of the pearls of my small collection is Hungarian vermouth.
Very popular in the 90s, live bottled beer from our native Ulyanovsk plant (R.I.P):
And this is the same Ulyanovsk plant, but still in the 80s:
The pride of our brewery!
Our plant soldered not only Ulyanovsk, but also neighbors :)
Classics of the genre!
Now this is also happening. But it's not like that anymore...
Hello from China. Their beer. This is the crazy 90s.
We are done with aperitifs, let's move on to table wines, of which there were a great many in the USSR.
Table (dry, semi-dry and semi-sweet) wines:
Guys, this is Checheningushvino! Pretty rare label.
Rkatsiteli is a popular light wine made from a highly valuable grape variety.
Greetings from Volgograd!
Azerbaijan:
Black Sea pink, with the inscription on the boat "Abrau-Durso". It looks like it was made in the same factory.
This small bottle was brought by us from my first trip to the Crimea, in 1991:
Such a small bottle of wine stood in our sideboard for a long time.
Until the wine turned to vinegar.
I have many childhood memories associated with her:
In particular, the dream of the sea began with her.
Abkhazia. By the way, the label is now reanimated and can be seen on the shelves.
This one is from those Soviet times.
Here is a modern label of Abkhazian wine:
Bulgaria has always been distinguished by expensive printing of labels.
Bulgaria 90s:
Algerian wine. I think that ordinary people did not have this on their tables:
Fortified wines:
A pack of the next two "zero" labels, the boys and I found in some basement.
Apparently, someone hid there for an underground workshop.
This one has a very uneven print. Apparently self-made. I will not believe,
that "Abrau-Durso" could afford such a hack.
Did I mention that I had my first drink at 15? I lied.
In church, they poured a whole spoonful of diluted Cahors into us children :)
Well, who does not remember the liqueur Amaretto, popular in the 90s? :)) Sold in every "lump".
Like this fortified Moldovan wine:
Remember that troubled time when alcohol could be bought anywhere,
just not in the store ... In the "lumps", "at the granny" ... Horror.
Here is something else sweet and foreign from those times. More like chocolate.
Odessa Mama!
I like these monsters: "Glavuprpischeprom GOSAGROPROM RSFSR ROSSPIRTPROM"
Probably those who worked there, always gathered for a long time with an answer to the question about the place of work.
Cossack wine:
Flavored wines:
And here even the counter-label with the cocktail recipe has been preserved:
Ports
I have always associated ortwine with something cheap and unworthy
self-respecting person. Like a triple cologne.
"Mom is anarchy, dad is a glass of port." Unfortunately,
the opinion was established with the first experience of intoxication of a strong degree,
what happened to me after the chiming clock in 1996. Bottle "777"
was destroyed almost in one gulp, for two with a friend
- hurried to friends (Vityok, if you read me, then hello). Hmm...
"Agdam" is still Soviet:
"Agdam" is no longer Soviet. And the price went up. Holiday prices....
3
And another variation:
Moldovan :)
Georgian port bag "Three bananas":
Sparkling wines (Champagne - New Year is coming soon!):
Champagne in the late 80s and early 90s, like everything else, was not easy to buy.
By some tricks they got a box or two for the wedding.
And it was even necessary to show a certificate from the registry office that it was really for the wedding.
For it’s not good to celebrate for no reason when the “dashing” are in the yard
- drink vodyaru on coupons ...
I didn't like champagne. No, not because it's not like that.
It’s just that bottles from under it were very rarely accepted.
We can say that they did not accept at all. From under vodka and beer - without ceremony.
And the champagne bottles were dead weight in the sheds and on the balconies.
Their only use is slingshot shooting. The glass is strong
did not fly apart the first time, prolonging the pleasure for the second and third hit.
And they also mixed carbide with water in them, plugged them with a native cork and ran into the "bunker".
Yes, motorists stored all sorts of liquids in them, such as solariums, oils and electrolytes. Reliable capacity.
Here they are, native to every Soviet citizen, labels.
Made and poured everywhere.
Azerbaijan SSR:
Tolyatti:
What had no right to be called "champagne" was called "sparkling".
Abrau-Durso, the king of Soviet champagnes:
And note, one price - 6 rubles 50 kopecks with the cost of dishes. How simple and clear...
Cheap Moscow "pop" for two pee:
Imported from Bulgaria:
From Hungary:
Friends, I'm sorry, I couldn't resist :)
It is modern, "New World". I haven't tried anything better...
Strong tinctures:
End of 10th grade. We are all very adults now, we can decide for ourselves what to drink and how much :) The choice has always fallen on this:
0.5 for 10 people - cool, walk! :) Why lemon?
Apparently, on a subconscious level, they chose a compromise between childhood (lemonade) and supposedly already adult life (vodka).
The rubbish is still the same, but it was impossible to show it. And don't forget that this is 1996...
For some reason, tinctures were then made similar to lemonade. Have you attracted children? :)
The only inscription "bitter" said that it was not tasty.
Strong tincture "Zubrovka": Made on the basis of bison herb, it has a mild, slightly burning taste and aroma of bison.
And the price is already a whole red gold piece.
Cognacs:
Our parents were lucky - they could still drink normal, "not burned"
cognacs from Armenia, Georgia, Azerbaijan and Moldova.
How many kinds there were! But not everyone can afford it. More expensive than vodka for 5 rubles.
Moldavian SSR:
I found this bottle in some old cellar, half full. Naturally, the liquid was immediately drained to the ground :)
But it was someone's stash.
What is not now. Georgian cognacs:
Azerbaijani:
Cognac of the Dagestan ASSR. Produced at the Moscow Inter-Republican Winery.
Disgusting cognac drink "Strugurash": But for lack of a better one, he also went:
Vodka was as it is now - cheap and expensive.
The cheap one was almost always sold in lemonade bottles - "cheburashkas", with a lid made of thick foil, with a "tail":
Darling - in long bottles, with a screw cap:
And this is how vodka was bought in the USSR:
First they handed over the old container, then they took a new one with this money. If enough :)
"Gorbachev's loop":
If there was not enough vodka, then they took port wine. When it ended and he went to a nearby store for this:
Interestingly, the same brand of vodka could be both cheap and expensive at the same time.
I'll start with the cheap ones. This was usually paid with a tractor driver in the spring, for arable work in a summer cottage:
This was usually put on the table on ordinary holidays:
The capital was not available (in any case, with us).
Prepared on the highest purity alcohol with the addition of sugar in the amount of 0.2 g per 100 ml.
And finally, the king of vodka! Siberian:
Fortress - 45%, the price is almost like that of cognac - almost 12 rubles!
This was ordered for weddings.
Kuban tincture, with a sacramental inscription RUSSIAN VODKA.
Gin, whiskey, brandy, rum:
The fact that they usually didn’t drink in the USSR, because. did not produce. But no one canceled business trips to fraternal countries,
so you could find these drinks:
It is likely that in the "Birch" you could buy.
But this, apparently, was brought in barrels from friendly Cuba and bottled with us.
Bulgarian brandy "Sunny Beach":
By the way, it is produced with the same label to this day. Recently a friend brought it, used it :)
Scotch Whiskey!
So what do you think? :) What did they drink from it?
“If we recall the festive table of the late 80s, then very often it was quite monotonous both in terms of the set of dishes and “delicacies” and the set of alcohol. I remember well how my mother began to prepare for the New Year in advance, buying green pea, sprats and mayonnaise ... And my father filled the bar in advance with the same Soviet champagne and Stolichnaya vodka ... ”
A place of honor was occupied by some outlandish foreign bottle. And it doesn't matter what could be there - Havana Club rum, Smirnoff vodka or Amaretto sweet liquor. Foreign - it was already cool ...
It was already later, in the 90s, that shops and stalls were flooded with all kinds of Rasputins, GorbachevFFs, DaniloFFs, PetroFFs and other FFs. But there was also Royal alcohol, melon or lemon Stopka and a lot of “delicious” things. I can't even remember all the names. So, be reminded...
1. An invariable attribute of almost any festive table is Soviet Champagne. Most often bought semi-sweet and brut..
2. I have never met a dry one in our house. Somehow it was not popular with us in the family.
3. Permanent friends and regulars holiday tables). In the last years of the USSR, vodka in long bottles was increasingly scarce. Yes, and with a screw cap.
4. One of the representatives of wine classics
5. Bulgarian cabernet.
6. Brandy from Bulgaria. As students, for some reason, we really complained about him. Maybe because of the low price .. I do not remember.
7. The same Amaretto. They just drank it)
8. Just as they drank chistogan and Cuban rum. What are the mojitos...
9. Piano alcohol was at one point very popular, often replacing vodka. It was diluted in the right proportion and poured into a vodka bottle.
10. Megaclassic of the 90s. Advertising made this vodka one of the most popular in a very short time. Everyone knew the bearded man winking from the label
11. Another 90s classic. Smirnoff - that was cool. It doesn't matter if it was real or fake. The main thing is the label.
12. Another product of advertising popularity is White Eagle vodka.
13. A 30-degree Israeli shot was with different flavors - lemon, melon, something else. I remember September 1, 1996. We celebrated the check-in at the KhAI students' hostel. A melon stack under a watermelon ... For a very long time I could not look at either melons or watermelons ..
14. One of the many FF-ca...
15. Well, the theme of “great power” was also very popular
16. And the man named this vodka by his own name, thanks to which he became known throughout the country ...
17. Of course, how could I forget? Cognac Napoleon. The product of cooperation between the French cognac manufacturer Camus and the USSR, as a result of which Camus Napoleon became a symbol of French cognac. Well, later these Napoleons divorced like vodka - a million names.
18. Wine classic of the 90s. Bulgarian white wine Monastery Izba
19. ... and red "Bear Blood"
20. Top position of a good feast. Considered very cool Absolute
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